{"title":"Home page","description":null,"products":[{"product_id":"heartbeat-calming-plush","title":"Heartbeat Calming Plush","description":"\u003cp\u003e\u003cstrong\u003eRequires 2 x AAA batteries (not included).\u003c\/strong\u003e Pop them into the screw-secured compartment and the heartbeat module pulses with a gentle, steady rhythm.\u003c\/p\u003e\u003cp\u003eMeet the snuggle buddy that brings bedtime calm. The Heartbeat Calming Plush is a soft cream plush companion with floppy brown ears and a soothing heartbeat pulse, made to help dogs settle at night, during storms and fireworks, or when they are home alone. 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Start then, and the chew becomes part of the routine before the routine changes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDays 7 to 3 before:\u003c\/strong\u003e one serving a day, per the feeding guide on the label for your dog's weight — same time each day, ideally paired with something calm: a walk, dinner, the evening settle-down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDays 2 and 1 before, and the day itself:\u003c\/strong\u003e two servings a day — one in the morning, and one 30–60 minutes before the event window (the drive, the drop-off, the first fireworks, the doorbell).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe 2 days after:\u003c\/strong\u003e back to one serving a day while home goes back to normal.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSame-day surprise? Skip the lead-in and go straight to a serving 30–45 minutes before the moment — that's how the chews work on their own, too.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHalloween night: beat the doorbell\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor door-reactive dogs, Halloween is a three-hour doorbell marathon in the dark. Serve a chew \u003cstrong\u003e30–60 minutes before trick-or-treaters start\u003c\/strong\u003e — around 5 PM for most neighborhoods — and settle your dog in a back room away from the front door, with water and something familiar. If the evening runs long, a second serving per the label is fine. Costumes at the door are your job; the calm is ours.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy dog moms love them:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100 bacon-flavored soft chews per can — dogs think it’s a treat\u003c\/li\u003e\n\u003cli\u003eNatural calming ingredients: valerian root, chamomile \u0026amp; melatonin\u003c\/li\u003e\n\u003cli\u003eNo CBD, no harsh sedatives — gentle, non-drowsy calm\u003c\/li\u003e\n\u003cli\u003eGive 30–45 minutes before the stressful moment\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAn honest word on price\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe big-name calming chew launched this season — PetLabCo's NeuraBlend — sells in a 30-day tub at $38.60 to $43.93, depending on your dog's size. Calm Chews are \u003cstrong\u003e$29.99 for 100 chews\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003eThey are not the same formula, and we won't pretend otherwise: NeuraBlend is built on a postbiotic blend and ashwagandha; ours is valerian root, chamomile and melatonin, in a bacon-flavored soft chew with no CBD. Different recipes, same job on the calendar: helping your dog through the loud, strange, busy days. We just don't think that help should start at forty dollars.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThese chews help support relaxation and calm behavior. They are a supplement, not a medication — always follow the feeding guide on the label and consult your vet with concerns.\u003c\/em\u003e\u003c\/p\u003e","brand":"Drowsepaw","offers":[{"title":"Default Title","offer_id":50655856263385,"sku":"CJHP240402301AZ","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/5599\/1257\/files\/chews-hero.jpg?v=1792022500"}],"url":"https:\/\/drowsepaw.com\/collections\/frontpage.oembed","provider":"Drowsepaw ","version":"1.0","type":"link"}